The challenge

eSports sponsorships currently are a pay & pray affair.


For how long did viewers see my brand's assets on-air? How many users engaged with my brand off-air?

eSports is a new and exiting field, where brands can reach one of the most highly-sought after segment of young, global digital natives. However, it's hard to come by reliable and independent data. Brands are asking themselves whether their sponsorship engagements are worth it.

To answer this question, better data and analytics capabilities are necessary to track both the number of eyeballs during live streams and earned media surrounding an event.

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Supercharged Analytics

elytics provides eSports analytics for livestreamed events via automatic detection of sponsorship logos and commentator's mentions of sponsor names during broadcasts using machine learning / AI. We also track earned media around these events (e.g. images posted to Twitter by fans which contain the sponsor's logo). We provide reporting for all major events, regardless of the event promoter's affiliation.

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By-the-second detection

We deal with the technical nitty-gritty so you don't have to. You'll receive a high-level monthly report, detailing the exposure generated by your brand's sponsorship engagements in terms of the number of people reached through paid and earned media.

We use highly automated systems to analyze hundreds of hours of livestreams each month. In addition, we crawl social media platforms to uncover earned media surrounding an eSports live event.

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Video recognition

We use advanced frame-by-frame video recognition technology to detect whenever a sponsor's logo is visible in a livestream.

Audio recognition

We automatically transcribe the commentary of an event. Whenever a sponsor's name is mentioned, we track this information.

Social crawling

Our social crawling engine tracks a sponsor's logo within images posted by fans before, during, and after a live event.

FAQ

Frequently Asked Questions


Got a question? We've got answers. If you have any other questions, please reach out via email.

How do you collect data for the monthly reports?

We use highly automated systems to analyze hundreds of hours of livestreams each month. In addition, we crawl social media platforms to uncover earned media surrounding an eSports live event.

What is your detection accuracy?

We do our best to detect logos even if they are distorted or out of focus. If a logo appearance does slip past our algorithm, it's likely that a human viewer wouldn't have been able to spot it, either.

What kinds of events do you track?

We aim to provide a holistic picture of your sponsorship activities, analyzing different kinds of on-air events (tournaments, friendly matches, training sessions) streamed on various platforms like Twitch and YouTube, as well as social media attention surrounding the events.

What do you mean by on-air / off-air?

On-air analytics refers to livestreamed or recorded events. Off-air analytics deals with the social media impact around these events.

Do you provide benchmarking analyses?

Yes, we compare your eSports engagements with a competitor from your industry and will provide strategic guidance on how you could improve your sponsorship efforts based on competitive benchmarking.

Can we request a sample report?

Of course! Please use the button and we'll be in touch with a sample report.

Stop guessing what your sponsorship efforts are worth.

Turn your eSports engagements into actionable insights


Request a sample report